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UX/UI Design.Why Every Business Needs It, Including Yours.

UX/UI Design.Why Every Business Needs It, Including Yours.

Today’s large influx of tech companies have caused many new design roles to emerge. Two of those roles include UX Developers and UI Designers. Large businesses everywhere have brought in profession UX/UI companies in to help create magic for their business – and that’s a big reason why they’ve become so successful, truthfully. But, what about small businesses? Why haven’t they gotten on board? A big problem is the fact that many people don’t know about them! Their meaning is still unfamiliar – even to designers who come from other industries. So, what is UI/UX, why is it so important, and why does your business need to know about them? Keep on reading to get all your questions answered.

UX – User Experience

UX stands for User Experience. The term UX design has a history of causing confusion, as the word design is associated with creativity, graphics, etc. The true definition, however, lies in functionality and the process behind making products that provide seamless experiences for users. Knowing target customers and how to make their experience with your product the most enjoyable, is the responsibility of the UX design team. Functionality, usability, and user adaptability are at the top of their priority list. Ultimately, their aim is to connect business goals to user’s needs through a process of testing and refinement.

UI – User Interface

UI is User Interface. A User Interface Designer makes technology easy and intuitive for people to use. They work on the areas where users directly interact with the product. Here is where creativity, graphics, branding, and interactivity come into play. Now that all of the UX information is laid out, how will it be carry out and actually produced in a creative way? That’s the UI Designer’s job.

Something that looks great but is difficult to use is great UI and poor UX. Something that is very usabe that looks terrible is great UX and poor UI.


UX/UI should not to be ignored. Getting help from UX/UI specialists can save you hundreds of engineering hours and thousands of dollars in development cost. Racing to market with better functionality isn’t going to gain your business any competitive advantage – offering users an intuitive and tailored user interface will.

Have you ever heard of UX/UI design? Talk to our specialists to learn how your exact business can benefit. Click here!

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