How do you create an email marketing campaign that people will not only pay attention to but actually appreciate? Here are five easy to follow tips for designing the perfect email marketing campaign.
Have Fun With Your Subject Line
I’m sure by now, everyone has heard this tip, but it goes a long way! You need to convince people that your email is worth reading. When your subject line is the first thing they see, this is the perfect opportunity to do just that! The more straightforward the better. Make it enticing, not completely out of left field.
You’ve probably noticed also, the increase of emoji’s in a brand’s subject line. According to Campaign Monitor, brands that use emojis in their subject lines have seen an increase in open rates of 45%. However, don’t overuse them if the content is serious! Remember to stick to your brand’s image.
Offer Real Value
Nowadays, it’s not enough to say, “Look at all the products we have! Buy them!”. I mean, who has time to look? Why would they? Give them a reason! Value can come in many different ways. Here are some examples:
Free piece of Content
Emotional Value – an inspiring message, video, etc
Keep It Short
Don’t lose sight on your goal. The goal of an email marketing campaign is to get subscribers to click through your site. Offer them only the smallest bit of info to make them want to learn more. Give them a sense of what you’re promoting without giving too much away.
Don’t Overdo It
We all know those companies who send out an email every day. Subscribers often get frustrated with daily emails, think about if you were them! While there’s no legitimate rule for how often you should email your subscribers, base it off your brand. The frequency of emails that subscribers will accept varies depending on the industry. We find that sending an email once to twice a week works best. It keeps your brand in subscriber’s minds without suffocating them.
Mix It Up
Make sure you’re mixing up the types of emails you send. Sending out an email every time a new blog is published is great, but they usually have the same subject line, the same layout, etc. Your subscribers begin to expect exactly what your next email will be. If they don’t find your blogs or emails valuable, they’ll unsubscribe! Feature some new products, offer a coupon code, send out a Happy Friday email! Keeping your content entertaining will have your subscribers ready to open your emails every time!
Now, depending on your industry, you may need to adjust these methods. Track your email metrics to see what’s working and what’s not. Take some chances! You never know what might stick!