YOUR COMPLETE GUIDE TO GOING MOBILE
These days your company is expected to have a mobile friendly website…it’s no longer an option. The fact is that most people, more than ever, are arriving to your site via mobile device.
40% of consumers saying that they are unlikely to return to a mobile site if it didn’t work properly the first time. In order to not only stay relevant, but stay competitive as well, you need to have your Mobile Marketing Strategy ready.
Below, Marketo outlines outlined a bunch of statistics about the role mobile devices play in the average consumer’s daily life as well as their buying behaviors.
Here are some highlights:
- 75% of consumers do product research on their mobile devices
- 50% of people allow push notifications from mobile apps, but 68% will turn them off if they get too overwhelming.
- 50% of people receive more than 20 promotional emails a week.
- Consumers seek two-way, personalized conversations their mobile devices.
Has your company gone completely mobile? If so, what was the most challenge aspect throughout that process? Let us know in the comments below!