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Marketing Terms Every Small Business Owner Should Know

Marketing Terms Every Small Business Owner Should Know

It’s easy to get lost in the language of marketing, especially when you might not be a marketing expert yourself. You might be asking what is SEO? What is a blog? What is digital marketing?

Cobalt Media Marketing is here to help! We provide you a complete guide to common terms used and what they mean. We want to make marketing easy to understand.  

The marketing terms below are a must for every small business owner to know!


Analytics are used in marketing to view the performance of a business.  They point out possible trends in the market and improve the overall quality of a company. Analytics provide specific information drawn from large quantities of data.

Bounce Rate

This is the percentage of visitors that will leave your website after viewing only one page. Business owners who have gone digital should strive to keep bounce rates low. This is done by using web development to build a website that will engage your audience.


The definition of a blog is new material added to a website on a regular basis. Blogs are written in an informal style while a standard web page is more formal. This page you’re reading right now is a blog!

Cobalt Media has a large blog that provides visitors with helpful tips to improve their business.


Business to business, it is a simple as it seems. It means business done between two companies rather than between a business and a single consumer. Cobalt Media operates B2B with our clients, while we help them interact and market business to consumer, or B2C.

Digital Marketing

This is the use of different forms of digital media to reach your market. Digital marketing ranges from social media management to email marketing.


eCommerce can be defined as selling goods and services over the internet. If you are looking to expand your business online, eCommerce is one way you can do that.

Impressions vs Engagements

This term is used in reference to digital advertising. Impressions are often confused with another marketing term, engagements. The big difference between these terms are how the customer interacts with the advertisement that they are being shown.

Impressions are how many people see your advertisement, while engagements are how many people interact with your advertisement. Interacting can include actions like clicking, liking or sharing.


Retention is maintaining a relationship with your customers that will keep them coming back to you. You want to retain each customer that purchases your goods or uses your service.


SEO stands for Search Engine Optimization. A big piece of SEO is using phrases, or keywords, that will drive traffic to your website. SEO makes it easier for potential customers to find your website.

Target Market

This is a main focus when working towards expanding a business. A target market is a narrow group of people that would be interested in your business more than any other group. Targeted marketing is marketing directly to that clear group of potential customers. This allows you to focus on the audience that matters the most and use your means wisely.


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