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Your Crash Course in Typography

We pick and choose visual and text-based content to consume every day. The subconscious decisions we make are often influenced by the content’s typography. You might get sucked into a magazine ad because of a bold orange heading, or ignore a billboard on your morning commute because the text almost blends in with the background.…
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How to Design a Logo for Your Business

In the face of market competition and content overload, all businesses strive to be recognizable. This requires a clearly communicated and memorable message. The first impression your company will make is with its logo, so an awesome logo design is vital! Let’s dive into why you need one and how you can make the best…
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The Why and How of Social Media for Small Businesses

Most likely, you have a few personal social media accounts. You use them to connect with friends and family, follow celebrities, find inspiration, and stay updated. However, running a page for your small business might seem like completely new territory. Is social media marketing actually worth all of the time and effort? The truth is…
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Branding & Brand Strategy: It’s More Than A Logo

“Branding” seems like today’s marketing buzzword, tossed around by companies big and small. Are you looking for what it actually means for your own business? To understand the concept and why you need to actively develop your branding strategy, let’s start by defining “branding”. What is branding in business? Firstly, branding makes more sense in…
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Low Sales? Easy Ways to Turn Around Your eCommerce Results

Remember: your e-commerce business is a real business. It deserves the same level of respect and integrity as any legitimate business. It also requires as much time and effort as a physical business. If you’re just starting out, check out Nexcess blog’s post on the advantages of choosing WooCommerce as your platform, and don’t hesitate…
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Creating A Successful Social Media Marketing Campaign: Considering the Consumer

How can you break through the noise and bring attention to your brand? Stop the scrolling and get noticed with the help of these useful tricks.

Why YOU Should Advertise With Social Media

Advertising can be one of the scariest steps to take when growing your business. It isn’t always clear as to where to begin or how to do it in the first place. Luckily, there are many resources that can take your business to the next level, one is digital marketing, all done through the use…
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Easy Social Media Branding Strategies You Can Start Using Today

Social media can be one of the most useful tools to build a brand if used correctly. There are some things to keep in mind when building a branding strategy that makes it much easier to understand and execute. You may be asking yourself, why should I look into branding in the first place? The…
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Marketing Terms Every Small Business Owner Should Know

It’s easy to get lost in the language of marketing, especially when you might not be a marketing expert yourself. You might be asking what is SEO? What is a blog? What is digital marketing? Cobalt Media Marketing is here to help! We provide you a complete guide to common terms used and what they…
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Why Updating Pre-Existing Content Is Vital For Your SEO

The parameters of SEO, or Search Engine Optimization, are constantly changing. When you want to have a refreshing website that Google will continue to favor in search results, not only does the content itself matter but the posting dates as well. Staying SEO relevant by refreshing the content on your already existing blog or website,…
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