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YOUR COMPLETE GUIDE TO GOING MOBILE

These days your company is expected to have a mobile friendly website…it’s no longer an option. The fact is that most people, more than ever, are arriving to your site via mobile device. 40% of consumers saying that they are unlikely to return to a mobile site if it didn’t work properly the first time.…
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What No One Tells You About Running Your Own Business

Let me start off by saying…congrats! If you’re reading this, there’s a good chance you’ve thought about starting your own business. We need more people creating new things, motivated by hard work, and helping the economy. As we all know, there’s a lot that goes into starting your own business. Like anything, there’s going to…
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5 Reasons Small Businesses Should Make Graphic Design a Priority

   Everyone wants a beautiful website, a great logo, great marketing material, etc. However, trying to find a good graphic designer to hire takes not only time out of your day, but money out of your pocket. It can get pricey! We’ve been noticing a trend within the small business community. Small businesses typically run…
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Cobalt Media – SEO Solutions

Do you want to appear on the top pages of search results, above your competitors? At Cobalt Media Marketing, we collaborate with our clients to understand their unique business and marketing goals. Then we create an individualized marketing plan to suit the needs and aspirations of their business to design a website that makes them…
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Getting a Professional Website: 4 Top Tips

By now, we all know a business’ website is a huge part it’s success – especially in today’s digitally-based society. Having an impressive website gives your company a huge competitive advantage. Every company’s website is going to be different, as there’s different industries, different goals, and different products/services, but there are a few ground rules…
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Digital Marketing Made Easy. What is it?

   What comes up when we search ‘digital marketing’? A ton of technological definitions that all do a bad job at defining. Why can’t anything be easy to understand?       Wikipedia definition: Digital marketing is an umbrella term for the targeted, measurable and interactive marketing of products or services using…    Our definition: Digital marketing…
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Terms Every Graphic Designer Needs to Know

Graphic design has a never ending index of sub segments and shortcuts. Even professional graphic designers have yet to learn them all. Which ones are ‘need to know’ terms and which ones aren’t necessarily crucial to the design process? We’ve laid out the top 5 terms you should know as a graphic designer. Enjoy! FPO…
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UX/UI Design.Why Every Business Needs It, Including Yours.

Today’s large influx of tech companies have caused many new design roles to emerge. Two of those roles include UX Developers and UI Designers. Large businesses everywhere have brought in profession UX/UI companies in to help create magic for their business – and that’s a big reason why they’ve become so successful, truthfully. But, what…
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Why Micro Influencers Will Benefit Your Business More Than You Think

Followers don’t matter anymore. Engagement does.    Social media influencers have changed the way companies market their product. When you think of an online influencer who do you think of? Insta-celeberties we follow on Instagram with 3-4 million followers, right? Well, truth be told, businesses have realized that if they want an influencer to help…
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The Psychology of Color

Color plays a much bigger role in influencing what we purchase than we think. Companies spend hundreds of thousands of dollars testing the colors of ads, banners, call-to-action buttons, etc….and there’s a reason for that! HubSpot, for example, did a color test for their CTA button and found a red CTA button outperformed a standard green…
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