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How To Use Instagram Stories To Grow Your Business

Instagram is becoming the go-to for gaining customers and reaching your target audience. Instagram stories let you engage your customers with a more complete message – more than what a single image can provide. Don’t treat Instagram stories like Snapchat stories. Snapchat is an application meant to be more personal and raw. Don’t overshare on…
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Making Your E-Commerce Business a Success – What You Need To Know

In this day and age, more and more people are looking to be their own boss. Whether you’re already involved with an eCommerce business or are looking to start one up, the opportunity for success is both promising and exciting. Online businesses have high potential for both massive revenue and healthy profit margins. Today’s society…
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Photoshop Keyboard Shortcuts – What Are They & Why You Need to Use Them

      The Adobe applications are truly some of the best creative software options out there. They have dominated the industry and have become a required knowledge skill on the majority of creativity-based jobs. If you aren’t proficient in at least one of their applications, for example, Photoshop, good luck finding a job. They…
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YOUR COMPLETE GUIDE TO GOING MOBILE

These days your company is expected to have a mobile friendly website…it’s no longer an option. The fact is that most people, more than ever, are arriving to your site via mobile device. 40% of consumers saying that they are unlikely to return to a mobile site if it didn’t work properly the first time.…
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What No One Tells You About Running Your Own Business

Let me start off by saying…congrats! If you’re reading this, there’s a good chance you’ve thought about starting your own business. We need more people creating new things, motivated by hard work, and helping the economy. As we all know, there’s a lot that goes into starting your own business. Like anything, there’s going to…
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5 Reasons Small Businesses Should Make Graphic Design a Priority

   Everyone wants a beautiful website, a great logo, great marketing material, etc. However, trying to find a good graphic designer to hire takes not only time out of your day, but money out of your pocket. It can get pricey! We’ve been noticing a trend within the small business community. Small businesses typically run…
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Cobalt Media – SEO Solutions

Do you want to appear on the top pages of search results, above your competitors? At Cobalt Media Marketing, we collaborate with our clients to understand their unique business and marketing goals. Then we create an individualized marketing plan to suit the needs and aspirations of their business to design a website that makes them…
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Getting a Professional Website: 4 Top Tips

By now, we all know a business’ website is a huge part it’s success – especially in today’s digitally-based society. Having an impressive website gives your company a huge competitive advantage. Every company’s website is going to be different, as there’s different industries, different goals, and different products/services, but there are a few ground rules…
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Digital Marketing Made Easy. What is it?

   What comes up when we search ‘digital marketing’? A ton of technological definitions that all do a bad job at defining. Why can’t anything be easy to understand?       Wikipedia definition: Digital marketing is an umbrella term for the targeted, measurable and interactive marketing of products or services using…    Our definition: Digital marketing…
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Terms Every Graphic Designer Needs to Know

Graphic design has a never ending index of sub segments and shortcuts. Even professional graphic designers have yet to learn them all. Which ones are ‘need to know’ terms and which ones aren’t necessarily crucial to the design process? We’ve laid out the top 5 terms you should know as a graphic designer. Enjoy! FPO…
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