2075 Silas Deane Highway Suite 2C Rocky Hill, CT 06067

Blog

Getting a Professional Website: 4 Top Tips

By now, we all know a business’s website is a huge part of its success – especially in today’s digitally-based society. Having an impressive website gives your company a huge competitive advantage. Every company’s website is going to be different, as there are different industries, different goals, and different products/services. However, there are a few…
Read more

Digital Marketing Made Easy. What is it?

   What comes up when we search ‘digital marketing’? A ton of technological definitions that all do a bad job at defining. Why can’t anything be easy to understand?       Wikipedia definition: An umbrella term for the targeted, measurable and interactive marketing of products or services using… Our definition: Any form of marketing products or…
Read more

Terms Every Graphic Designer Needs to Know

Graphic design has a never-ending index of sub-segments and shortcuts. Even professional graphic designers have yet to learn them all. Which ones are ‘need to know’ terms, and which ones aren’t necessarily crucial to the design process? We’ve laid out the top 5 terms you should know as a graphic designer. Enjoy! FPO (For Placement…
Read more

UX/UI Design.Why Every Business Needs It, Including Yours.

Today’s large influx of tech companies have caused many new design roles to emerge. Two of those roles include UX Developers and UI Designers. Large businesses everywhere have brought in profession UX/UI companies to help create magic for their business, which is a big reason as to why they’ve become so successful. But, what about…
Read more

Why Micro-Influencers Will Benefit Your Business More Than You Think

Followers don’t matter anymore. Engagement does.    Social media influencers have changed the way companies market their products. When you think of an online influencer, who do you think of? Insta-celebrities we follow on Instagram with 3-4 million followers, right? Well, truth be told, businesses have realized that if they want an influencer to help…
Read more

The Psychology of Color

Color plays a much bigger role in influencing what we purchase than we think. Companies spend hundreds of thousands of dollars testing the colors of ads, banners, call-to-action-buttons, etc… and there’s a reason for that! HubSpot, for example, did a color test for its CTA button and found a red CTA button outperformed a standard green…
Read more

Buying Likes On Social Media: Good or Bad?

Why do people buy fake likes? Everyone with a social media account, both personal and professional, understands how difficult it can be to grow an organic following fast. In a world where “likes” are counted like currency, it is very tempting for small businesses to buy fake likes, followers, views, etc. These days, it’s very…
Read more