Your Crash Course in Typography

We pick and choose visual and text-based content to consume every day. The subconscious decisions we make are often influenced by the content’s typography. You might get sucked into a magazine ad because of a bold orange heading, or ignore a billboard on your morning commute because the text almost blends in with the background.

How to Design a Logo for Your Business

In the face of market competition and content overload, all businesses strive to be recognizable. This requires a clearly communicated and memorable message. The first impression your company will make is with its logo, so an awesome logo design is vital! Let’s dive into why you need one and how you can make the best

Easy Social Media Branding Strategies You Can Start Using Today

Social media can be one of the most useful tools to build a brand if used correctly. There are some things to keep in mind when building a branding strategy that makes it much easier to understand and execute. You may be asking yourself, why should I look into branding in the first place? The

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A Little Bit About Cobalt – WHO ARE WE

Hey there everyone! We’re taking this opportunity to share a little bit more about us. We feel like, in order to sustain and build relationships with current and potential clients, we want to make sure you know who we are! Cobalt Media is based out of central Connecticut. We are a small team of professional

Photoshop Keyboard Shortcuts – What Are They & Why You Need to Use Them

      The Adobe applications are truly some of the best creative software options out there. They have dominated the industry and have become a required knowledge skill on the majority of creativity-based jobs. If you aren’t proficient in at least one of their applications, for example, Photoshop, good luck finding a job. They

Terms Every Graphic Designer Needs to Know

Graphic design has a never-ending index of sub-segments and shortcuts. Even professional graphic designers have yet to learn them all. Which ones are ‘need to know’ terms, and which ones aren’t necessarily crucial to the design process? We’ve laid out the top 5 terms you should know as a graphic designer. Enjoy! FPO (For Placement

UX/UI Design.Why Every Business Needs It, Including Yours.

Today’s large influx of tech companies have caused many new design roles to emerge. Two of those roles include UX Developers and UI Designers. Large businesses everywhere have brought in profession UX/UI companies to help create magic for their business, which is a big reason as to why they’ve become so successful. But, what about

The Psychology of Color

Color plays a much bigger role in influencing what we purchase than we think. Companies spend hundreds of thousands of dollars testing the colors of ads, banners, call-to-action-buttons, etc… and there’s a reason for that! HubSpot, for example, did a color test for its CTA button and found a red CTA button outperformed a standard green