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Category: Business Tips

Biggest Mistakes in Digital Video Advertising

The more you scroll through social media, the more you are flooded by flashy video content. Recently content creation has taken a turn to eye-catching, short and informative videos. Why? Online users aren’t looking to take the time to read their information anymore, they want it delivered in an even easier way.  Video ads can…
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Why YOU Should Advertise With Social Media

Advertising can be one of the scariest steps to take when growing your business. It isn’t always clear as to where to begin or how to do it in the first place. Luckily, there are many resources that can take your business to the next level, one is digital marketing, all done through the use…
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Easy Social Media Branding Strategies You Can Start Using Today

Social media can be one of the most useful tools to build a brand if used correctly. There are some things to keep in mind when building a branding strategy that makes it much easier to understand and execute. You may be asking yourself, why should I look into branding in the first place? The…
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Marketing Terms Every Small Business Owner Should Know

It’s easy to get lost in the language of marketing, especially when you might not be a marketing expert yourself. You might be asking what is SEO? What is a blog? What is digital marketing? Cobalt Media Marketing is here to help! We provide you a complete guide to common terms used and what they…
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5 Tips to Creating Engaging Email Campaigns

How do you create an email marketing campaign that people will not only pay attention to but actually appreciate? Here are five easy to follow tips for designing the perfect email marketing campaign.  Have Fun With Your Subject Line I’m sure by now, everyone has heard this tip, but it goes a long way! You…
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4 Ways To Increase Your Productivity At Work

We all know that feeling after work sometimes…when you leave feeling you weren’t able to accomplish most things you planned on. You have your to-do list, goals, etc, but by the end of the day, your list only gets longer! Being productive can be hard. However, time management is a skill that takes time. Where do…
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A Little Bit About Cobalt – WHO ARE WE

Hey there everyone! We’re taking this opportunity to share a little bit more about us. We feel like, in order to sustain and build relationships with current and potential clients, we want to make sure you know who we are! Cobalt Media is based out of central Connecticut. We are a small team of professional…
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Website Development Solutions – Cobalt Media Marketing

Cobalt Media has a multitude of specialties. We’ve created responsive, professional, and creative websites for different industries all across the board. Whether you’re ready to transition your website to an eCommerce store, giving customers the ability to shop your products online, wanting simple website maintenance and development, or advanced SEO improvement, Cobalt Media has you…
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How To Use Instagram Stories To Grow Your Business

Instagram is becoming the go-to for gaining customers and reaching your target audience. Instagram stories let you engage your customers with a more complete message – more than what a single image can provide. Don’t treat Instagram stories like Snapchat stories. Snapchat is an application meant to be more personal and raw. Don’t overshare on…
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Making Your eCommerce Business a Success — What You Need To Know

In this day and age, more and more people are looking to be their own boss. Whether you’re already involved with an eCommerce business or are looking to start one up, the opportunity for success is both promising and exciting. Online businesses have high potential for both massive revenue and healthy profit margins. Today’s society…
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