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Category: Digital Marketing

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Why Instagram Is Hiding Your Likes

You might have noticed that Instagram has started hiding its likes. Why would it do that, you might ask, isn’t the whole point of Instagram likes? While it might be different and maybe even upsetting to some, Instagram only has the best interest for their users with this new update.  Back in November, the CEO…
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Maintaining Your Business During A Pandemic

Running a small business during these hard times isn’t easy, and you have plenty of difficult decisions to make. Depending on your industry and location, you might have been asked to stop your day-to-day for the sake of social distancing. While this new way of living might leave you feeling uneasy about your business’s future,…
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How To Keep Customers Loyal When You’re Closed

Businesses across all industries are being affected by the pandemic in many different ways. Many stores and restaurants have closed, while others have tried to adapt and still offer their services with limitations. How are you going to stay in touch with your customers when they aren’t walking through your door? Don’t worry: there are…
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Social Media Tools You Should Be Using

Social media trends very rarely stay the same year-to-year. If you are running a business, then you know that social media is the bridge between you and your customers. A strong presence can make or break your business, but no matter if you have been in business for 2 years or 20 – you need…
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Your Crash Course in Typography

We pick and choose visual and text-based content to consume every day. The subconscious decisions we make are often influenced by the content’s typography. You might get sucked into a magazine ad because of a bold orange heading, or ignore a billboard on your morning commute because the text almost blends in with the background.…
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How to Design a Logo for Your Business

In the face of market competition and content overload, all businesses strive to be recognizable. This requires a clearly communicated and memorable message. The first impression your company will make is with its logo, so an awesome logo design is vital! Let’s dive into why you need one and how you can make the best…
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The Why and How of Social Media for Small Businesses

Most likely, you have a few personal social media accounts. You use them to connect with friends and family, follow celebrities, find inspiration, and stay updated. However, running a page for your small business might seem like completely new territory. Is social media marketing actually worth all of the time and effort? The truth is…
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Branding & Brand Strategy: It’s More Than A Logo

“Branding” seems like today’s marketing buzzword, tossed around by companies big and small. Are you looking for what it actually means for your own business? To understand the concept and why you need to actively develop your branding strategy, let’s start by defining “branding”. What is branding in business? Firstly, branding makes more sense in…
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Creating A Successful Social Media Marketing Campaign: Considering the Consumer

How can you break through the noise and bring attention to your brand? Stop the scrolling and get noticed with the help of these useful tricks.