2075 Silas Deane Highway Suite 2C Rocky Hill, CT 06067

Category: Digital Marketing

A Little Bit About Cobalt – WHO ARE WE

Hey there everyone! We’re taking this opportunity to share a little bit more about us. We feel like, in order to sustain and build relationships with current and potential clients, we want to make sure you know who we are! Cobalt Media is based out of central Connecticut. We are a small team of professional…
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Website Development Solutions – Cobalt Media Marketing

Cobalt Media has a multitude of specialties. We’ve created responsive, professional, and creative websites for different industries all across the board. Whether you’re ready to transition your website to an eCommerce store, giving customers the ability to shop your products online, wanting simple website maintenance and development, or advanced SEO improvement, Cobalt Media has you…
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How To Use Instagram Stories To Grow Your Business

Instagram is becoming the go-to for gaining customers and reaching your target audience. Instagram stories let you engage your customers with a more complete message – more than what a single image can provide. Don’t treat Instagram stories like Snapchat stories. Snapchat is an application meant to be more personal and raw. Don’t overshare on…
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Photoshop Keyboard Shortcuts – What Are They & Why You Need to Use Them

      The Adobe applications are truly some of the best creative software options out there. They have dominated the industry and have become a required knowledge skill on the majority of creativity-based jobs. If you aren’t proficient in at least one of their applications, for example, Photoshop, good luck finding a job. They…
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YOUR COMPLETE GUIDE TO GOING MOBILE

These days your company is expected— it’s no longer an option—to have a mobile-friendly website… The fact is that most people, now more than ever, are arriving at your site via a mobile device. Below, Marketo outlines several useful statistics about the role mobile devices play in the average consumer’s daily life, as well as…
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What No One Tells You About Running Your Own Business

Let me start off by saying…congrats! If you’re reading this, there’s a good chance you’ve thought about starting your own business. We need more people creating new things, motivated by hard work, and helping the economy. As we all know, there’s a lot that goes into starting your own business. Like anything, there’s going to…
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Cobalt Media – SEO Solutions

Do you want to appear on the top pages of search results, above your competitors? At Cobalt Media Marketing, we collaborate with our clients to understand their unique business and marketing goals. Then we create an individualized marketing plan to suit the needs and aspirations of their business to design a website that makes them…
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Digital Marketing Made Easy. What is it?

   What comes up when we search ‘digital marketing’? A ton of technological definitions that all do a bad job at defining. Why can’t anything be easy to understand?       Wikipedia definition: An umbrella term for the targeted, measurable and interactive marketing of products or services using… Our definition: Any form of marketing products or…
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Why Micro-Influencers Will Benefit Your Business More Than You Think

Followers don’t matter anymore. Engagement does.    Social media influencers have changed the way companies market their products. When you think of an online influencer, who do you think of? Insta-celebrities we follow on Instagram with 3-4 million followers, right? Well, truth be told, businesses have realized that if they want an influencer to help…
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The Psychology of Color

Color plays a much bigger role in influencing what we purchase than we think. Companies spend hundreds of thousands of dollars testing the colors of ads, banners, call-to-action-buttons, etc… and there’s a reason for that! HubSpot, for example, did a color test for its CTA button and found a red CTA button outperformed a standard green…
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