Buying Likes On Social Media: Good or Bad?

Why do people buy fake likes? Everyone with a social media account, both personal and professional, understands how difficult it can be to grow an organic following fast. In a world where “likes” are counted like currency, it is very tempting for small businesses to buy fake likes, followers, views, etc. These days, it’s very

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Tips For Creating Successful Video Ads

Video advertisements’ popularity only seems to grow each year. It is estimated that by 2021 online users will watch 100 minutes of online videos a day. With apps like TikTok booming from quarantine, users are sure to have surpassed that estimate. While video ads are doing well, many businesses hesitate to invest in video content.

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Why Micro-Influencers Will Benefit Your Business More Than You Think

Followers don’t matter anymore. Engagement does.    Social media influencers have changed the way companies market their products. When you think of an online influencer, who do you think of? Insta-celebrities we follow on Instagram with 3-4 million followers, right? Well, truth be told, businesses have realized that if they want an influencer to help

The Why and How of Social Media for Small Businesses

Most likely, you have a few personal social media accounts. You use them to connect with friends and family, follow celebrities, find inspiration, and stay updated. However, running a page for your small business might seem like completely new territory. Is social media marketing actually worth all of the time and effort? The truth is

Branding & Brand Strategy: It’s More Than A Logo

“Branding” seems like today’s marketing buzzword, tossed around by companies big and small. Are you looking for what it actually means for your own business? To understand the concept and why you need to actively develop your branding strategy, let’s start by defining “branding”. What is branding in business? Firstly, branding makes more sense in

Creating A Successful Social Media Marketing Campaign: Considering the Consumer

How can you break through the noise and bring attention to your brand? Stop the scrolling and get noticed with the help of these useful tricks.

Small Business Marketing | Digital Marketing Strategy | Media Marketing

Why “One Size Fits All” Doesn’t Work For Small Business Anymore

When the world of advertising was beginning to boom the standard for advertising was pretty simple. You would take out ads in your local newspaper, billboards, and if you had the budget for it you would even rent some air time for a commercial. However, the world of advertising isn’t so simple anymore. Every small

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Digital Marketing Agency | Marketing Printing | Print Advertising Ideas

Why Instagram Is Hiding Your Likes

You might have noticed that Instagram has started hiding its likes. Why would it do that, you might ask, isn’t the whole point of Instagram likes? While it might be different and maybe even upsetting to some, Instagram only has the best interest for their users with this new update.  Back in November, the CEO

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Why Instagram Is Hiding Your Likes | Instagram | Social Media Marketing

Maintaining Your Business During A Pandemic

Running a small business during these hard times isn’t easy, and you have plenty of difficult decisions to make. Depending on your industry and location, you might have been asked to stop your day-to-day for the sake of social distancing. While this new way of living might leave you feeling uneasy about your business’s future,

How To Keep Customers Loyal When You’re Closed

Businesses across all industries are being affected by the pandemic in many different ways. Many stores and restaurants have closed, while others have tried to adapt and still offer their services with limitations. How are you going to stay in touch with your customers when they aren’t walking through your door? Don’t worry: there are