Most likely, you have a few personal social media accounts. You use them to connect with friends and family, follow celebrities, find inspiration, and stay updated. However, running a page for your small business might seem like completely new territory. Is social media marketing actually worth all of the time and effort? The truth is…
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“Branding” seems like today’s marketing buzzword, tossed around by companies big and small. Are you looking for what it actually means for your own business? To understand the concept and why you need to actively develop your branding strategy, let’s start by defining “branding”. What is branding in business? Firstly, branding makes more sense in…
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How can you break through the noise and bring attention to your brand? Stop the scrolling and get noticed with the help of these useful tricks.
Advertising can be one of the scariest steps to take when growing your business. It isn’t always clear as to where to begin or how to do it in the first place. Luckily, there are many resources that can take your business to the next level, one is digital marketing, all done through the use…
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Social media can be one of the most useful tools to build a brand if used correctly. There are some things to keep in mind when building a branding strategy that makes it much easier to understand and execute. You may be asking yourself, why should I look into branding in the first place? The…
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“Social Media Marketing is easy. Post a few times a week, like some comments, and let people know about our products”. Our clients before our services Maintaining a strong social presence requires so much work. It’s a business in itself! Monitoring accounts, engaging with your audience, running ad campaigns off of keyword, competitor, and trend…
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Hey there everyone! We’re taking this opportunity to share a little bit more about us. We feel like, in order to sustain and build relationships with current and potential clients, we want to make sure you know who we are! Cobalt Media is based out of central Connecticut. We are a small team of professional…
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Instagram is becoming the go-to for gaining customers and reaching your target audience. Instagram stories let you engage your customers with a more complete message – more than what a single image can provide. Don’t treat Instagram stories like Snapchat stories. Snapchat is an application meant to be more personal and raw. Don’t overshare on…
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In this day and age, more and more people are looking to be their own boss. Whether you’re already involved with an eCommerce business or are looking to start one up, the opportunity for success is both promising and exciting. Online businesses have high potential for both massive revenue and healthy profit margins. Today’s society…
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These days your company is expected— it’s no longer an option—to have a mobile-friendly website… The fact is that most people, now more than ever, are arriving at your site via a mobile device. Below, Marketo outlines several useful statistics about the role mobile devices play in the average consumer’s daily life, as well as…
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