When the world of advertising was beginning to boom the standard for advertising was pretty simple. You would take out ads in your local newspaper, billboards, and if you had the budget for it you would even rent some air time for a commercial. However, the world of advertising isn’t so simple anymore. Every small…
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You might have noticed that Instagram has started hiding its likes. Why would it do that, you might ask, isn’t the whole point of Instagram likes? While it might be different and maybe even upsetting to some, Instagram only has the best interest for their users with this new update. Back in November, the CEO…
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Running a small business during these hard times isn’t easy, and you have plenty of difficult decisions to make. Depending on your industry and location, you might have been asked to stop your day-to-day for the sake of social distancing. While this new way of living might leave you feeling uneasy about your business’s future,…
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Businesses across all industries are being affected by the pandemic in many different ways. Many stores and restaurants have closed, while others have tried to adapt and still offer their services with limitations. How are you going to stay in touch with your customers when they aren’t walking through your door? Don’t worry: there are…
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Social media trends very rarely stay the same year-to-year. If you are running a business, then you know that social media is the bridge between you and your customers. A strong presence can make or break your business, but no matter if you have been in business for 2 years or 20 – you need…
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Most likely, you have a few personal social media accounts. You use them to connect with friends and family, follow celebrities, find inspiration, and stay updated. However, running a page for your small business might seem like completely new territory. Is social media marketing actually worth all of the time and effort? The truth is…
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“Branding” seems like today’s marketing buzzword, tossed around by companies big and small. Are you looking for what it actually means for your own business? To understand the concept and why you need to actively develop your branding strategy, let’s start by defining “branding”. What is branding in business? Firstly, branding makes more sense in…
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How can you break through the noise and bring attention to your brand? Stop the scrolling and get noticed with the help of these useful tricks.
Advertising can be one of the scariest steps to take when growing your business. It isn’t always clear as to where to begin or how to do it in the first place. Luckily, there are many resources that can take your business to the next level, one is digital marketing, all done through the use…
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Social media can be one of the most useful tools to build a brand if used correctly. There are some things to keep in mind when building a branding strategy that makes it much easier to understand and execute. You may be asking yourself, why should I look into branding in the first place? The…
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