Advertising can be one of the scariest steps to take when growing your business. It isn’t always clear as to where to begin or how to do it in the first place. Luckily, there are many resources that can take your business to the next level, one is digital marketing, all done through the use…
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Social media can be one of the most useful tools to build a brand if used correctly. There are some things to keep in mind when building a branding strategy that make it much easier to understand and execute. You may be asking yourself, why should I look into branding in the first place? The…
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“Social Media Marketing is easy. Post a few times a week, like some comments, and let people know about our products”. Our clients before our services Maintaining a strong social presence requires so much work. It’s a business in itself! Monitoring accounts, engaging with your audience, running ad campaigns off of keyword, competitor, and trend…
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Hey there everyone! We’re taking this opportunity to share a little bit more about us. We feel like in order to sustain and build relationships with current and potential clients, we want to make sure you know who we are! Cobalt Media is based out of central Connecticut. We are a small team of professional…
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Instagram is becoming the go-to for gaining customers and reaching your target audience. Instagram stories let you engage your customers with a more complete message – more than what a single image can provide. Don’t treat Instagram stories like Snapchat stories. Snapchat is an application meant to be more personal and raw. Don’t overshare on…
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In this day and age, more and more people are looking to be their own boss. Whether you’re already involved with an eCommerce business or are looking to start one up, the opportunity for success is both promising and exciting. Online businesses have high potential for both massive revenue and healthy profit margins. Today’s society…
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These days your company is expected to have a mobile friendly website…it’s no longer an option. The fact is that most people, more than ever, are arriving to your site via mobile device. 40% of consumers saying that they are unlikely to return to a mobile site if it didn’t work properly the first time.…
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Followers don’t matter anymore. Engagement does. Social media influencers have changed the way companies market their product. When you think of an online influencer who do you think of? Insta-celeberties we follow on Instagram with 3-4 million followers, right? Well, truth be told, businesses have realized that if they want an influencer to help…
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Color plays a much bigger role in influencing what we purchase than we think. Companies spend hundreds of thousands of dollars testing the colors of ads, banners, call-to-action buttons, etc….and there’s a reason for that! HubSpot, for example, did a color test for their CTA button and found a red CTA button outperformed a standard green…
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Why do people buy fake likes? Everyone with a social media account, both personal and professional, understand how difficult it can be to grow an organic following fast. In a world where “likes” are counted like currency, it is very tempting for small businesses to buy fake likes, followers, views, etc. These days, it’s very…
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