Tuesday, 06 October 2020 by Jason Caligiore
Followers don’t matter anymore. Engagement does. Social media influencers have changed the way companies market their products. When you think of an online influencer, who do you think of? Insta-celebrities we follow on Instagram with 3-4 million followers, right? Well, truth be told, businesses have realized that if they want an influencer to help
Thursday, 24 September 2020 by Jason Caligiore
Most likely, you have a few personal social media accounts. You use them to connect with friends and family, follow celebrities, find inspiration, and stay updated. However, running a page for your small business might seem like completely new territory. Is social media marketing actually worth all of the time and effort? The truth is
“Branding” seems like today’s marketing buzzword, tossed around by companies big and small. Are you looking for what it actually means for your own business? To understand the concept and why you need to actively develop your branding strategy, let’s start by defining “branding”. What is branding in business? Firstly, branding makes more sense in
Saturday, 05 September 2020 by Jason Caligiore
How can you break through the noise and bring attention to your brand? Stop the scrolling and get noticed with the help of these useful tricks.