It’s easy to get lost in the language of marketing, especially when you might not be a marketing expert yourself. You might be asking what is SEO? What is a blog? What is digital marketing? Cobalt Media Marketing is here to help! We provide you a complete guide to common terms used and what they…
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The parameters of SEO, or Search Engine Optimization, are constantly changing. When you want to have a refreshing website that Google will continue to favor in search results, not only does the content itself matter, but the posting dates as well. Refreshing the content on your already existing blog or website, as well as that…
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Hey there everyone! We’re taking this opportunity to share a little bit more about us. We feel like in order to sustain and build relationships with current and potential clients, we want to make sure you know who we are! Cobalt Media is based out of central Connecticut. We are a small team of professional…
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Cobalt Media has a multitude of specialties. We’ve created responsive, professional, and creative websites for different industries all across the board. Whether you’re ready to transition your website to an eCommerce store, giving customers the ability to shop your products online, wanting simple website maintenance and development, or advanced SEO improvement, Cobalt Media has you…
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In this day and age, more and more people are looking to be their own boss. Whether you’re already involved with an eCommerce business or are looking to start one up, the opportunity for success is both promising and exciting. Online businesses have high potential for both massive revenue and healthy profit margins. Today’s society…
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These days your company is expected to have a mobile friendly website…it’s no longer an option. The fact is that most people, more than ever, are arriving to your site via mobile device. 40% of consumers saying that they are unlikely to return to a mobile site if it didn’t work properly the first time.…
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Do you want to appear on the top pages of search results, above your competitors? At Cobalt Media Marketing, we collaborate with our clients to understand their unique business and marketing goals. Then we create an individualized marketing plan to suit the needs and aspirations of their business to design a website that makes them…
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By now, we all know a business’ website is a huge part it’s success – especially in today’s digitally-based society. Having an impressive website gives your company a huge competitive advantage. Every company’s website is going to be different, as there’s different industries, different goals, and different products/services, but there are a few ground rules…
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Today’s large influx of tech companies have caused many new design roles to emerge. Two of those roles include UX Developers and UI Designers. Large businesses everywhere have brought in profession UX/UI companies in to help create magic for their business – and that’s a big reason why they’ve become so successful, truthfully. But, what…
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Color plays a much bigger role in influencing what we purchase than we think. Companies spend hundreds of thousands of dollars testing the colors of ads, banners, call-to-action buttons, etc….and there’s a reason for that! HubSpot, for example, did a color test for their CTA button and found a red CTA button outperformed a standard green…
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