Shopify vs Woocommerce

There are dozens of eCommerce platforms out there, but the two industry leaders are Shopify and Woocommerce. Just like any software, both have plenty of pros and cons. What it comes down to is what fits your business needs the best. Let’s review what you want you are going to need to help you decide. 

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Branding & Brand Strategy: It’s More Than A Logo

“Branding” seems like today’s marketing buzzword, tossed around by companies big and small. Are you looking for what it actually means for your own business? To understand the concept and why you need to actively develop your branding strategy, let’s start by defining “branding”. What is branding in business? Firstly, branding makes more sense in

Low Sales? Easy Ways to Turn Around Your eCommerce Results

Remember: your e-commerce business is a real business. It deserves the same level of respect and integrity as any legitimate business. It also requires as much time and effort as a physical business. If you’re just starting out, check out Nexcess blog’s post on the advantages of choosing WooCommerce as your platform, and don’t hesitate

Digital Marketing | Social Media Marketing | eCommerce Site

What You Need To Know About Being An Online Liquor Store

Since the beginning of the COVID19 outbreak, online alcohol sales have jumped 243%. So far the online liquor industry has been dominated by big brand alcohol delivery companies, like Drizly, Total Wine & More. However, with consumers flocking to purchase their favorite beer, wines, and liquor online. Many small business liquor store owners have made

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Small Business Marketing | Digital Marketing Strategy | Media Marketing

Why “One Size Fits All” Doesn’t Work For Small Business Anymore

When the world of advertising was beginning to boom the standard for advertising was pretty simple. You would take out ads in your local newspaper, billboards, and if you had the budget for it you would even rent some air time for a commercial. However, the world of advertising isn’t so simple anymore. Every small

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What Are Chatbots and How Can They Help Your Business

Chatbots are making their way through the media marketing world. Could they be beneficial to your business?

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What Exactly is Website Design? (Do we need web designers?)

In this article, you’ll learn all of the essentials of website design, along with a comparison of professional web designers and online website builders. Read on for our tips for starting out as a web designer. What Exactly is Website Design? To describe website design in short, website design is the process of laying out

Your Crash Course in Typography

We pick and choose visual and text-based content to consume every day. The subconscious decisions we make are often influenced by the content’s typography. You might get sucked into a magazine ad because of a bold orange heading, or ignore a billboard on your morning commute because the text almost blends in with the background.

eCommerce Mistakes to Avoid At All Costs

Online shopping is becoming the new normal for most customers. Everyone wants to get their products online and delivered right to their door. Many online retailers are thriving in the age of eCommerce, but creating your first online shop may not be as easy as it sounds.  Here are some common eCommerce mistakes to avoid

Marketing Terms Every Small Business Owner Should Know

It’s easy to get lost in the language of marketing, especially when you might not be a marketing expert yourself. You might be asking what is SEO? What is a blog? What is digital marketing? Cobalt Media Marketing is here to help! We provide you a complete guide to common terms used and what they

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