We pick and choose visual and text-based content to consume every day. The subconscious decisions we make are often influenced by the content’s typography. You might get sucked into a magazine ad because of a bold orange heading, or ignore a billboard on your morning commute because the text almost blends in with the background.…
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“Branding” seems like today’s marketing buzzword, tossed around by companies big and small. Are you looking for what it actually means for your own business? To understand the concept and why you need to actively develop your branding strategy, let’s start by defining “branding”. What is branding in business? Firstly, branding makes more sense in…
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Remember: your e-commerce business is a real business. It deserves the same level of respect and integrity as any legitimate business. It also requires as much time and effort as a physical business. If you’re just starting out, check out Nexcess blog’s post on the advantages of choosing WooCommerce as your platform, and don’t hesitate…
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It’s easy to get lost in the language of marketing, especially when you might not be a marketing expert yourself. You might be asking what is SEO? What is a blog? What is digital marketing? Cobalt Media Marketing is here to help! We provide you a complete guide to common terms used and what they…
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The parameters of SEO, or Search Engine Optimization, are constantly changing. When you want to have a refreshing website that Google will continue to favor in search results, not only does the content itself matter but the posting dates as well. Staying SEO relevant by refreshing the content on your already existing blog or website,…
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Hey there everyone! We’re taking this opportunity to share a little bit more about us. We feel like, in order to sustain and build relationships with current and potential clients, we want to make sure you know who we are! Cobalt Media is based out of central Connecticut. We are a small team of professional…
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Cobalt Media has a multitude of specialties. We’ve created responsive, professional, and creative websites for different industries all across the board. Whether you’re ready to transition your website to an eCommerce store, giving customers the ability to shop your products online, wanting simple website maintenance and development, or advanced SEO improvement, Cobalt Media has you…
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In this day and age, more and more people are looking to be their own boss. Whether you’re already involved with an eCommerce business or are looking to start one up, the opportunity for success is both promising and exciting. Online businesses have high potential for both massive revenue and healthy profit margins. Today’s society…
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These days your company is expected— it’s no longer an option—to have a mobile-friendly website… The fact is that most people, now more than ever, are arriving at your site via a mobile device. Below, Marketo outlines several useful statistics about the role mobile devices play in the average consumer’s daily life, as well as…
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Do you want to appear on the top pages of search results, above your competitors? At Cobalt Media Marketing, we collaborate with our clients to understand their unique business and marketing goals. Then we create an individualized marketing plan to suit the needs and aspirations of their business to design a website that makes them…
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