2075 Silas Deane Highway Suite 2C Rocky Hill, CT 06067

Category: Website Development

What Are Chatbots and How Can They Help Your Business

Chatbots are making their way through the media marketing world. Could they be beneficial to your business?

What Exactly is Website Design? (Do we need web designers?)

In this article, you’ll learn all of the essentials of website design, along with a comparison of professional web designers and online website builders. Read on for our tips for starting out as a web designer. What Exactly is Website Design? To describe website design in short, website design is the process of laying out…
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Your Crash Course in Typography

We pick and choose visual and text-based content to consume every day. The subconscious decisions we make are often influenced by the content’s typography. You might get sucked into a magazine ad because of a bold orange heading, or ignore a billboard on your morning commute because the text almost blends in with the background.…
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Branding & Brand Strategy: It’s More Than A Logo

“Branding” seems like today’s marketing buzzword, tossed around by companies big and small. Are you looking for what it actually means for your own business? To understand the concept and why you need to actively develop your branding strategy, let’s start by defining “branding”. What is branding in business? Firstly, branding makes more sense in…
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Low Sales? Easy Ways to Turn Around Your eCommerce Results

Remember: your e-commerce business is a real business. It deserves the same level of respect and integrity as any legitimate business. It also requires as much time and effort as a physical business. If you’re just starting out, check out Nexcess blog’s post on the advantages of choosing WooCommerce as your platform, and don’t hesitate…
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Marketing Terms Every Small Business Owner Should Know

It’s easy to get lost in the language of marketing, especially when you might not be a marketing expert yourself. You might be asking what is SEO? What is a blog? What is digital marketing? Cobalt Media Marketing is here to help! We provide you a complete guide to common terms used and what they…
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Why Updating Pre-Existing Content Is Vital For Your SEO

The parameters of SEO, or Search Engine Optimization, are constantly changing. When you want to have a refreshing website that Google will continue to favor in search results, not only does the content itself matter but the posting dates as well. Staying SEO relevant by refreshing the content on your already existing blog or website,…
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A Little Bit About Cobalt – WHO ARE WE

Hey there everyone! We’re taking this opportunity to share a little bit more about us. We feel like, in order to sustain and build relationships with current and potential clients, we want to make sure you know who we are! Cobalt Media is based out of central Connecticut. We are a small team of professional…
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Website Development Solutions – Cobalt Media Marketing

Cobalt Media has a multitude of specialties. We’ve created responsive, professional, and creative websites for different industries all across the board. Whether you’re ready to transition your website to an eCommerce store, giving customers the ability to shop your products online, wanting simple website maintenance and development, or advanced SEO improvement, Cobalt Media has you…
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Making Your eCommerce Business a Success — What You Need To Know

In this day and age, more and more people are looking to be their own boss. Whether you’re already involved with an eCommerce business or are looking to start one up, the opportunity for success is both promising and exciting. Online businesses have high potential for both massive revenue and healthy profit margins. Today’s society…
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